I have a goal and a plan to attract 1,000 leads in the next 30 days.
Six months ago, I launched my Gitomer Certified Adviser program. It allows others in the coaching and training field to use my brand and sell my classroom training and my online platform along with their offerings – or by itself.
After a very successful (but limited) launch, I want to take the program to the next level and need to find interested and qualified people to do so.
Think about you as I tell you about me. Before I get into the strategy and actions I’m going to take, I want you to understand why I’m writing about the process. I want you to compare it to how you attract, how you prospect, and how you connect with willing buyers.
• How do you get leads?
• How do you prospects?
• What is your strategy to socially involve and attract?
• Is your personal platform strong enough to attract?
• What is your social media lead-conversion rate?
The answers to these questions will significantly impact results.
The strategy for this “attraction campaign” is to use every form of social media and electronic outreach to find interested people, and offer them multiple ways to connect with me. The goal is to give information immediately without a barrier of registering or giving me their information. I want to get my messages BOTH responded to and passed along.
In order to get 1,000 leads, I am going to mass-mail my contacts and connections AND specifically target existing coaches, existing sales trainers (corporate and independent), and anyone looking to start their own sales training business that wants to use the Jeffrey Gitomer brand to increase authenticity. As a Gitomer Certified Adviser, I provide them with the content, the brand and the training to make it happen.
TIMED SOCIAL MESSAGES
Posting time and frequency are directly proportionate to the audience reached and their likelihood of response. From my personal experience, my social media consulting expert, Joe Soto, and the article, “The Scientific Guide to Posting Tweets, Facebook Posts, Emails and Blogs at the Best Time” in The Huffington Post, the best times to post on social media are as follows, blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts: