A.T. Cross to distribute Sheaffer business gifts

A.T. CROSS said it will assume distribution of Shaeffer pens in the corporate gift sector globally, effective Jan. 1.
A.T. CROSS said it will assume distribution of Shaeffer pens in the corporate gift sector globally, effective Jan. 1.

LINCOLN – A.T. Cross said it will assume distribution of Sheaffer pens in the corporate gift sector globally, effective Jan. 1.

“We are ecstatic to assume responsibility for the distribution of the Sheaffer brand’s corporate gifts globally, further solidifying our dominance in this sector of consumer goods. Sheaffer is also a historic American brand like Cross, acquired not long before our successful relaunch of Cross and the ‘Make Your Mark’ campaign. We are confident we can also take the Sheaffer brand into the future with similar success,” Magnus Jonsson, global chief marketing officer, A.T. Cross, said in a statement.

The last date that BIC Graphic will ship an order of Sheaffer writing instruments is Jan. 29. Sheaffer-branded bags and accessories will continue to be sold by their current distributor, BIC Graphic, through 2016.

In other news, A.T. Cross also has introduced a “Star Wars” limited edition pen collection in time for the Dec. 18 release of the next movie in the series – “Star Wars: The Force Awakens.”

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Darth Vader, C-3PO and Stormtrooper pens are available for $45 each. Journal and pen sets cost $75.

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