Alex and Ani commits to raising $2M for UNICEF

CRANSTON – Alex and Ani LLC has committed to raising $2 million globally over two years to help UNICEF give children around the world brighter futures.
UNICEF, the global humanitarian and development agency for children, said it will use the money to aid children in the aftermath of an emergency or during conflict, as well as further support its programs that help children heal through education and play.
Alex and Ani’s commitment will provide life-saving medicine, food, clean water, sanitation and education to children in emergency situations, as well as support peace-building initiatives, according to a news release from UNICEF.
“Charity by Design was founded upon the goal to make a global impact by changing the way we give and through living each mission, not just monetarily supporting it—all in an effort to co-create something powerful. Working with UNICEF brings us directly to this goal. We share the commitment to build a better future for our children by providing the tools needed to overcome hardship and promote peace,” Carolyn Rafaelian, founder, CEO and chief creative officer of Alex and Ani, said in prepared remarks.

Two special edition bracelets also were launched by Alex and Ani, both of which will generate a 20 percent donation in the U.S. towards UNICEF’s work between Aug. 15 and Feb. 28:

  • The Bright Future bangle ($28), featuring a mother and child, in silver or gold finish;
  • The Kindred Cord World Peace ($21) in sterling silver pieces of gold, silver and rose gold featuring a peace symbol.

“Through this inspiring partnership with UNICEF, Alex and Ani and its customers are contributing to reaching Global Goal 16 – establishing peaceful and inclusive societies for sustainable development. The way in which Alex and Ani is choosing to support UNICEF’s work on behalf of children is both heartening and inspiring,” said Caryl M. Stern, president and CEO of the U.S. Fund for UNICEF, in a statement.

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