At home in the hospitality niche

SWIPE RIGHT: Providence-based Swipley has $5.6 billion of sales transactions under management. Pictured above, from left: Swipley e-Learning Instructional Design Specialist Tim Coffey, talent business partner Courtney Nardozza and Director of Finance Carol Gordon. / PBN PHOTO/RUPERT WHITELEY
SWIPE RIGHT: Providence-based Swipley has $5.6 billion of sales transactions under management. Pictured above, from left: Swipley e-Learning Instructional Design Specialist Tim Coffey, talent business partner Courtney Nardozza and Director of Finance Carol Gordon. / PBN PHOTO/RUPERT WHITELEY

One gets the impression that Swipely is ahead of the curve simply by checking out its website: the company’s interactive and engaging videos and animation leave the impression of a company on the cutting edge. Which it is.

Swipely processes credit card transactions for stores and businesses and analyzes the data from the transactions to provide merchants with valuable information on sales and customers.

Founded in 2009 by Rhode Island native Angus Davis, who returned to the Ocean State after selling his company TellMe for close to $1 billion to Microsoft, Swipley now has close to 100 employees at its office in downtown Providence.

“At Swipely, our intention is to help small-business owners understand their customers better … to help them make better business decisions and grow sales,” said Melissa Aitchison, marketing program manager. “Through the use of data, we are equipping and empowering these owners to make small changes that will have a big impact on their business,” said Aitchison.

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With $5.6 billion of sales transactions under management, she attributes the company’s success to an increase in the value of the product and a spike in technology in businesses. “We are providing our current customers with more and more value, which only helps with the referral process,” she said. In addition, “there is an increase in business owners who are tech savvy and want to use big data to make decisions.”

She also mentions two recent innovative releases – a Logbook and a Daily Digest email. The Logbook is a productivity tool that takes an existing habit of all restaurant owners, who keep a log either via email, Word document, or pen and paper. “We’ve given it a significant digital makeover,” Aitchison said. “This tool is especially useful for businesses with multiple locations, which gives the owner visibility to all locations in a single view.”

The Daily Digest is a daily email sent to business owners and includes a summary of staff performance, net sales and trends.

With those tools, and more sure to come, Aitchison said the company’s goal is to become the operating system for the hospitality industry. •

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