BayCoast Bank is new/old player in region

BAYCOAST BANK is the new name of the former Citizens~Union Savings Bank, a change that became official in mid-January.
Posted 1/24/12

FALL RIVER - Citizens~Union Savings Bank has officially changed its name to BayCoast Bank.

“The decision to change our name was not made lightly. After all, we are a 160-year-old bank,” said Nicholas M. Christ, president and CEO, in a public statement.

The change allows the company to re-brand and reshape its presence in the South Coast community following the merger that brought the four-branch Bank of Fall River under the company’s umbrella.

Christ said that the new name better reflects the geographic region the bank serves. Leading up to the new name, the Bank of Fall River branches that became part of Citizens~Union through the merger had changed their name to Citizens~Union Savings Bank.

Christ noted it is still the same bank that has served this region for many years. “In our industry, sometimes when people see a name change, they think acquisition. We are not merging with a larger entity or selling the bank. We will be the same bank, with the same people, but a different name,” he said.

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