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Be proactive, don’t get Appled out of business

Posted 6/25/12

I’m all Apple all the time. Since 1984.

So far, Apple and Steve Jobs have changed the way computers run, revolutionized the mobile phone, and revolutionized the way music is distributed to a point that all retailers, distributors, manufacturers, producers, music groups and recording artists are totally dependent on Apple for a sizeable share of their revenue.

The iPod, and all versions of their music players, phones, laptops and anything that plays music uses iTunes as a playing medium AND a purchasing medium. WOW.

Oh, there are still DVDs and other forms of distribution, but Apple rules. And Apple makes the rules. They have completely changed the game and the process. The world accepted it, bought it by the billions and LOVES it.

Their iPod competition has utterly failed. Got Zune? Not only was it a billion dollar failure, it was a joke. The iPhone started another revolution. And that’s a story for another day.

Today is iPad day. Or should I say “book replacement” day. The iPad is so revolutionary that no one even saw it coming. They didn’t know what to do with it – or could have predicted the changes it would inspire.

Capitalizing on the growing demand for e-books, the exploding app market, e-reader popularity, and the global appetite for cool products, Apple went to market having no idea what an explosion of creativity they were unleashing.

Remember this ditty? No more homework, no more books, no more teacher’s dirty looks!

Well, some of it is about to come true. The homework will still be there, the teachers will still be there, their dirty looks will (unfortunately) still be there, but the books are fading fast.

Remember your first day of school every year? “Issuing books” was a major part of the day. Signing for them, writing your name and in them, putting them in your book bag, and then dragging them back and forth to class, to home, and back to school all year. (Not to mention losing them and dropping them in a puddle of water.)

Well, those days aren’t completely over yet, but the iPad is beginning to idle printing presses globally. And soon, like the Yellow Pages, newspapers, and magazines, the majority of printed media will only be available online as a download or from some ASP.

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