Blount Clam Shack keeps up ‘chowdered’ campaign

Posted 1/18/13

“You’ve been chowdered,” is the token phrase for The Blount Clam Shack and Soup Bar’s new marketing campaign that not only gets the word out about the Providence restaurant, but also benefits the nonprofit Amos House.

Since November, members of Blount’s marketing team have stopped by 10 to 15 businesses each month to surprise random Providence companies with a bag of hot New England clam chowder, crackers, sample cups, napkins and marketing materials.

Attached to each bag is a “You’ve Been Chowdered” tag, which explains that for every $50 donation made to Amos House, an organization serving the homeless, the Clam Shack will match it with a soup donation to Amos House’s soup kitchen, which serves 600 people each day.

So far, the team has surprised about 25 businesses, raking in a handful of donations for Amos House. Rachel Blount Girard, director of marketing, said this is the first time that Blount has partnered with the organization and that her company was drawn to Amos House because of the variety of ways it serves the community.

“We were really just looking for a place to benefit and we just felt like that was the right fit for us,” she said.

Girard, who came up with the “You’ve Been Chowdered” tagline, added that the campaign is also a way to let more people know about the restaurant, which opened its Providence location in April. She says she hopes to keep the campaign going throughout the year.

Those who would like to suggest a business to be “chowdered,” can email the company’s name and address to at Chowdered companies that donate to Amos House prior to Feb. 15 will be entered to win a free catered lunch for 15.

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