FALL RIVER – Blount Fine Foods, a maker of hand-crafted soups, sides, entrees and sauces, unveiled a new “Clean & Simple” label initiative on Wednesday.
The company said it will eliminate unnecessary additives, preservatives and flavorings, leading to cleaner ingredient labels.
As part of the “Clean & Simple” Initiative, Blount has redesigned its Blount-brand product packaging as well as its corporate website and point-of-sale materials.
Blount said it is making a “conscious effort” to reduce and/or eliminate the use of chemical ingredients, artificial colorings, additives and preservatives in all of its foods, especially those sold under the Blount brand.
“Eating well has always meant fresh, delicious foods, but today it means more, including organic foods that taste great, foods with clean and simple ingredients, and even those foods that provide a simply delicious indulgence,” Todd Blount, president and CEO of Blount Fine Foods, said in a statement. “We have been moving in this direction for the last few years, and have worked closely with our retail brand partners at both Legal Sea Foods and Panera Bread to ensure the retail products we market under their brands are always in step with their ever-improving standards.”
The company has implemented several food certifications, including U.S.-based certifications that permit different Blount products to be labeled “certified organic,” “certified non-GMO” and “certified gluten-free.”
Bob Sewall, Blount’s executive vice president for sales & marketing, said, “Today and going forward, the Blount Clean & Simple label will be the source for fine foods, all prepared to premium-quality standards for freshness and wholesomeness – without the use of artificial additives, preservatives or flavorings.”
Sewall said not all foods can be labeled “certified organic,” noting the U.S. Department of Agriculture does not certify seafood as organic.
“But if Blount New England clam chowder is made with nothing more than clams, potatoes, cream, butter and a few spices, consumers deserve to know the product is much more wholesome than some of the alternatives available, which is what our ‘Clean & Simple’ brand will communicate,” Sewall said.
