WARWICK – At the end of September Blue Cross & Blue Shield of Rhode Island opened its first retail location, following the lead of Blue Cross & Blue Shield affiliates in other states.
The new Blue Advantage Center provides customers help with existing plans and with purchasing new health plans.
We think the marketplace is asking for this sort of venue,” said Managing Director of Retail Strategy Anne Brunson.
Seventy community members have visited the center since its opening Sept. 23, according to a press release. The center provides “an accessible environment” for consumers to learn about their health insurance options given the changes under health care reform, the press release said. If they qualify for federally subsidized coverage purchased on the state exchange, they will be directed to Health Source RI, Brunson said.
The center is a “pilot,” Brunson said, and will close mid-February unless customer response dictates otherwise. At that time, the insurer will also determine whether to open an additional location. •