Build a great culture

George Matouk Jr. took over the linen manufacturer founded by his grandfather in 2002 and has transformed it from a midlevel company to one in the super-luxury tier. The change has required deep employee engagement to implement. / PBN PHOTO/MICHAEL SALERNO
George Matouk Jr. took over the linen manufacturer founded by his grandfather in 2002 and has transformed it from a midlevel company to one in the super-luxury tier. The change has required deep employee engagement to implement. / PBN PHOTO/MICHAEL SALERNO

The best business article I ever read was called “Building Your Company’s Vision.” The article argued that every great, enduring company had a clearly articulated “Core Ideology” that defined its timeless character. So I asked myself what our core ideology was, and I came up empty. I am the third-generation CEO of my family’s 87-year-old

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