CVS, ALA team up for Lung Force

WOONSOCKET – CVS Health is again teaming up with the American Lung Association to help beat lung cancer with a national in-store fundraising campaign to support Lung Force.
The Lung Force campaign began May 3 and runs through May 23. Customers are encouraged to donate $1 or $3 at CVS pharmacies across the country or online for the cause.
To help kickoff the campaign for the second year, Quincy, Mass. resident Jillian Flaherty, who lost her mother to lung cancer in 2012, threw out the first pitch to inspire fans prior to an April 29 Boston Red Sox/Toronto Blue Jays game at Fenway Park.
Flaherty, who has described her mother as “my best friend and my everything” – is an advocate against smoking and a “Lung Force hero.”
Nearly a year after her mother passed away, Flaherty’s aunt – her mother’s sister and a guidance counselor at Chariho High School – asked if she would speak at a town meeting focused on banning smoking at the town’s public parks and beaches. Initially terrified to speak in public, Flaherty soon discovered the power of her voice.
This experience inspired her to film her story with the aim of sharing it with schools, health centers and community members, and to conduct research, which led her to the Lung Force website, where she joined the campaign.
“We are so appreciative of Jillian for sharing such a personal story and are thrilled to support Lung Force for the second consecutive year with our in-store fundraising campaign,” said Eileen Howard Boone, senior vice president of corporate social responsibility and philanthropy at CVS Health.
“Education and awareness will help raise much-needed dollars for research to improve treatment options for so many people living with lung cancer.”
Last year, the pharmacy innovation company stopped selling tobacco products in its more than 7,800 retail stores, making CVS/pharmacy the first national retail pharmacy chain to take this step. As the national presenting sponsor of Lung Force, CVS Health will help support its mission to drive policy change and increase funding.
“Anyone can get lung cancer,” said Audrey Sylvia, national assistant vice president of the American Lung Association. “The success of last year’s campaign made great impact on our mission to empower more people to join the fight to defeat lung cancer and change the perception of this terrible disease. To be able to partner with CVS Health again this year is a wonderful opportunity.”
To learn more about the in-store fundraising campaign or to make a donation online, visit cvs.com/lung.

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