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CVS launches new product line, releases CSR report

BLOOMBERG FILE PHOTO/DAVID PAUL MORRIS
CVS CAREMARK CORP. has officially launched the "Total Home" product line in CVS/Pharmacy.
Posted 5/9/13

WOONSOCKET – CVS Caremark Corp.’s CVS/pharmacy division announced the official launch of “Total Home,” a home care product line that includes more than 150 different items.

The new product line includes a range of products for everyday home care, including cooking, cleaning and organization products, as well as products such as bath tissue, paper towels, trash bags and light bulbs, among other things.

“Growing and enhancing our store brand offerings continues to be a priority for CVS/pharmacy,” George Coleman, vice president of merchandising, store brands and quality assurance, said in prepared remarks.

“We offer customers the convenience of a one-stop shopping destination to find all their health, beauty and household essentials,” said Coleman. “We are confident that as customers give Total Home a try, these products will exceed their performance expectations and become a staple in their homes.”

According to a company release, every “Total Home” product is tested to ensure that they meet or exceed the performance of the leading comparable national brands.

“By unifying all home care-related products under the new Total Home brand with a new logo and packaging, CVS/pharmacy is making it easy for customers to recognize the line and stock up on home essentials,” said the release.

The company is also offering a 100 percent money-back guarantee on the “Total Home” line to ensure customer satisfaction.

CSR report

CVS Caremark Corp. also released its 2012 Corporate Social Responsibility Report on Thursday, outlining its CSR strategy, priorities and performance for stakeholders.

The report - titled Reinventing Pharmacy, Creating Sustainable Solutions - focused on CVS’s work improving patient outcomes through better adherence to prescribed medications, cultivating a better workforce, reducing greenhouse gas emissions, ensuring supply-chain responsibility, enhancing quality control processes in the pharmacy and building healthier communities.

The CSR report touched on the pharmacy’s relationship with its customers and how it attempts to act as a guide on a range of health care issues, beyond just advice on medications.

The report also detailed the wellness initiatives CVS Caremark is undertaking to encourage its own staff to be responsible for their health.

Furthermore, CVS said that environmental stewardship is “critical” to how it thinks about health and announced that since 2010, CVS Caremark has decreased its carbon intensity by 7 percent, nearly halfway to its declared 15 percent goal for 2018.

“When we think about the intent of our corporate social responsibility initiatives, we are mindful of our stakeholders: patients and customers, employees, local communities, regulators and stockholders,” CVS Caremark President and CEO Larry Merlo said in a statement. “Our CSR report is the main vehicle we have for sharing details on these initiatives so everyone can have a stronger sense of who we are as a company.”

To view the full CSR report, visit: www.cvscaremark.com/CSR.

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