CVS updates mobile suite

By Emily Greenhalgh
PBN Web Editor
Twitter: @EGreenhalgh

WOONSOCKET – CVS/pharmacy, the retail division of CVS Caremark Corp., has updated its entire mobile suite to include new health and shopping features.

The updates allow customers to schedule immunizations, identify medications and shop the entire CVS product catalog from their smartphones or tablets.

The CVS mobile suite includes the CVS mobile app and m.CVS.com, the retailer’s mobile website.

“Through our latest mobile enhancements, CVS/pharmacy is augmenting the personalized shopping and healthcare experience for our customers,” Rob Price, senior vice president and chief marketing officer for CVS/pharmacy, said in a statement. “Customers accessing CVS.com via mobile devices and tablets has more than doubled since the beginning of the year. We are committed to broadly expanding digital access for customers in order to maximize pharmacy service and shopping convenience.”

Some of the new updates include an immunization scheduler and a pill identifier, a tool that checks for drug interactions and helps identify pills by shape, color and imprint.