Change agent finds collaboration a key to success

By Rhonda J. Miller
PBN Staff Writer

Marketing professionals succeed by getting to know their clients and developing creative and workable plans so the company can generate business and accomplish its mission. More

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Change agent finds collaboration a key to success

PBN PHOTO/DAVID LEVESQUE
FAST TRACK: TribalVision Marketing Manager Anna Barcelos, left, counts resilience and lack of fear as important factors in keeping her working through challenges. Above, she speaks with colleague Molly Rosenbaum.

By Rhonda J. Miller
PBN Staff Writer

Posted 11/4/13

(Updated, Nov. 5, 10:27 a.m.)

Marketing professionals succeed by getting to know their clients and developing creative and workable plans so the company can generate business and accomplish its mission.

That’s the foundation for marketing, said TribalVision Marketing Manager Anna Barcelos, but her passion for her work motivates her to strive to provide services – and results – way beyond the basics.

“Everyone thinks they can do marketing,” said Barcelos, who’s been in the business 20 years and describes herself as “a purebred marketer” – someone who has been trained in the field and has evolved with the rapid pace of change.

“Change can be hard, but you have to learn new technology and new skills,” said Barcelos. “If I’m not learning every day, I might as well just go home.”

Headquartered in Providence, with offices in Cambridge, Mass., Hilton Head, S.C., and Brussels, Belgium, TribalVision describes itself as a “marketing department for hire,” with a focus on small- to mid-sized businesses.

One of TribalVision’s guiding principles is: “The ad-agency model is in need of an overhaul.”

The company’s focus is on flexibility and cost-effective marketing programs.

TribalVision’s style and practices attracted Barcelos after experience working in sales and finance for larger companies early in her career, then working with smaller technology companies

“I’m a risk-taker. I’ve been attracted to companies that are fast and furious and on a great path,” said Barcelos. “A couple of companies ran out of money.”

She counts resilience and lack of fear as important factors in keeping her working through challenging times.

An early believer in social media, Barcelos began building a network of contacts via LinkedIn and Twitter, blogging and strengthening her expertise in those areas. That led her to working with companies to develop social media campaigns.

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