technology

Chatterton launches new site, marketing campaign

Posted 2/20/13

PAWTUCKET – Chatterton Insurance, which serves the Rhode Island, Massachusetts and Connecticut area, has launched a new website and an interactive digital marketing campaign.

Touted as a “new and improved way of marketing designed to enhance and advance the way the agency connects with, markets to and serves the communities of Rhode Island, Massachusetts and Connecticut,” Chatterton’s new tools include a “Virtual Insurance Office” and an interactive “Virtual Insurance Agent” both designed to boost customer engagement and offer users a more tailored experience.

Chatterton partnered with Astonish, a digital marketing and insurance sales training company that specializes in modernizing how the independent insurance industry does business.

According to a company release, the campaign is intended to help the agency find and keep new, prospective clients, while continuing to broaden the agency’s reach across Southern New England.

The agency’s new site, www.chattertonins.com, was created to make the online insurance shopping experience “much more educational and personalized for its clients,” according to a release.

The site divides insurance options into distinct categories, making it easier for insurance shoppers to find the products and services they’re looking for.

Chatterton Insurance is a full service, independent insurance company that provides business, life, auto and home insurance.

Calendar
PBN Hosted
Events

Join PBN and two panels of successful female executives, business owners and entrepreneurs as we delve into what women should do to advance their careers, and become leaders in the corporate world and their own enterprises.
  • Book of Lists Party
    Save the date - January 15, 2015 for PBN's Book of Lists Party at the Providence ...
  • Best Places to Work
    Enrollment is now open for the 7th annual Best Places to Work program. Winners w ...
Advertisement
Purchase Data
Book of Lists
Lists
Book of Lists cover
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.
Data icons
Data can be purchased as single lists, in either Excel or PDF format; the entire database of the published book, in Excel format; or a printed copy of the Book of Lists.
  • Purchase an e-File of a single list
  •  
  • Purchase an e-File of the entire Book of Lists database
  •  
  • Purchase a printed copy of the Book of Lists
  •  
    National
    Local
    Latest News
    Advertisement