technology

Chatterton launches new site, marketing campaign

Posted 2/20/13

PAWTUCKET – Chatterton Insurance, which serves the Rhode Island, Massachusetts and Connecticut area, has launched a new website and an interactive digital marketing campaign.

Touted as a “new and improved way of marketing designed to enhance and advance the way the agency connects with, markets to and serves the communities of Rhode Island, Massachusetts and Connecticut,” Chatterton’s new tools include a “Virtual Insurance Office” and an interactive “Virtual Insurance Agent” both designed to boost customer engagement and offer users a more tailored experience.

Chatterton partnered with Astonish, a digital marketing and insurance sales training company that specializes in modernizing how the independent insurance industry does business.

According to a company release, the campaign is intended to help the agency find and keep new, prospective clients, while continuing to broaden the agency’s reach across Southern New England.

The agency’s new site, www.chattertonins.com, was created to make the online insurance shopping experience “much more educational and personalized for its clients,” according to a release.

The site divides insurance options into distinct categories, making it easier for insurance shoppers to find the products and services they’re looking for.

Chatterton Insurance is a full service, independent insurance company that provides business, life, auto and home insurance.

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