Collaboration likely to yield results

Thanks to efforts by the Providence Warwick Convention & Visitors Bureau, a number of Rhode Island’s most interesting, but less trafficked, cultural attractions are likely to experience attendance increases this year. More

To continue reading this article, please do one of the following.



PBN Editorial

Collaboration likely to yield results

Posted 5/13/13

Thanks to efforts by the Providence Warwick Convention & Visitors Bureau, a number of Rhode Island’s most interesting, but less trafficked, cultural attractions are likely to experience attendance increases this year.

The PWCVB has been meeting with organizations such as the Old Slater Mill, the Warwick Art Museum and the Rhode Island Museum of Science and Art, among others, to catalog their offerings and find commonalities that would lend themselves to thematically linked itineraries or tours. The idea is that taken as a whole, these many smaller experiences add up to one big experience that many visitors to the Ocean State have not taken in, thanks in large measure to the smaller venues’ lack of marketing muscle.

The PWCVB is to be congratulated for taking on this project, using a collaborative process that proves the whole can be far greater than the sum of its parts.

It seems likely that the state’s summer visitors especially, would be candidates to take advantage of the greater variety offered by these oft-overlooked attractions, ones that complement the state’s big attractions, such as the Newport mansions, the Rhode Island School of Design Museum or WaterFire Providence. And rather than take away from these higher-profile assets, it seems likely that the tourists will be interested in extending their stays here, something that would have benefit to all the other businesses driven by visitors. We can’t wait to see the tours the PWCVB puts together. •

Calendar
PBN Hosted
Events

Two Great Programs...One Great Event. PBN's Annual Celebration of Growth and Innovation is now underway. 2014 applications are now available. Deadline August 1st.
  • 40 Under Forty
    We're almost sold out. The 10th Anniversary of 40 Under Forty, and PBN is planni ...
  • Healthiest Employers
    See who the Healthiest Employers in RI are! And save the date - August 14th - at ...
Advertisement
Purchase Data
Book of Lists
Lists
Book of Lists cover
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.
Data icons
Data can be purchased as single lists, in either Excel or PDF format; the entire database of the published book, in Excel format; or a printed copy of the Book of Lists.
  • Purchase an e-File of a single list
  •  
  • Purchase an e-File of the entire Book of Lists database
  •  
  • Purchase a printed copy of the Book of Lists
  •  
    National
    Local
    Latest News
    Advertisement