Collette billboard promotes nonprofits

PAWTUCKET – Collette has erected a new electronic billboard at its global headquarters here that not only promotes the company but also provides messaging about the Rhode Island nonprofits with which it works.
The international tour operator has made the sign a permanent addition to its site in order to capitalize on the local traffic that travels across the highway each day. It’s a chance to attract new customers and achieve brand success and recognition, the company said in a press release.
The electronic sign also enables Collette to pledge its commitment to the state of Rhode Island and the city of Pawtucket, said Dan Sullivan Jr., president and CEO of Collette. A Rhode Island company for 97 years, the tour operator has worked hard to earn recognition locally as well as globally, and that recognition has helped support collaboration with nonprofits, he said.
“This new addition will gain awareness for both Collette’s brand and Rhode Island’s many nonprofits in need,” said Sullivan. “It is a both a progressive business decision and an embodiment of the commitment Collette has to our local community.”