Connecting the dots for clients

Ninedot LLC owner Mark Bevington credits a purpose-driven approach to branding with helping the advertising and public relations firm survive the recession. Bevington, pictured above near the company logo, founded the business as a graphic design firm in 2001. He later expanded the company to focus on helping nonprofits and corporate entities shape a public identity around each client’s fundamental purpose. “I realized we could be more than designers, that we did not have to do only what the clients wanted,” he said. More

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Connecting the dots for clients

PBN PHOTO/BRIAN MCDONALD
Ninedot LLC owner Mark Bevington credits a purpose-driven approach to branding with helping the advertising and public relations firm survive the recession. Bevington, pictured above near the company logo, founded the business as a graphic design firm in 2001. He later expanded the company to focus on helping nonprofits and corporate entities shape a public identity around each client’s fundamental purpose. “I realized we could be more than designers, that we did not have to do only what the clients wanted,” he said.
Posted 11/21/11

Ninedot LLC owner Mark Bevington credits a purpose-driven approach to branding with helping the advertising and public relations firm survive the recession. Bevington, pictured above near the company logo, founded the business as a graphic design firm in 2001. He later expanded the company to focus on helping nonprofits and corporate entities shape a public identity around each client’s fundamental purpose. “I realized we could be more than designers, that we did not have to do only what the clients wanted,” he said.

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