Countering temptation with tools of change

CEO (or equivalent): David Cesario, ownerNumber of employees: 400
CEO (or equivalent): David Cesario, ownerNumber of employees: 400

“It’s an ‘occupational hazard,’ with food [from vendors delivering new products] in the corporate offices at Dave’s Marketplace Inc.,” joked Kevin Lovett, senior vice president of employee benefits at the Hilb Group of New England, the broker for Dave’s employee-benefits program.

Now self-insured, Dave’s subsidizes 50 percent of an employee’s annual health insurance deductible – $1,500 for singles, $3,000 for families – if insured individuals fulfill three prerequisites: an annual physical, biometric blood lab work and a “wild card,” such as an eye exam or a wellness program.

Dave’s Biggest Loser Weight Challenge winners earn gym-related awards and, through UnitedHealthcare of New England, Dave’s will soon launch a 52-week virtual weight-loss program, among other initiatives. Nutrition, weight management and early disease intervention are very important, said Lovett. •

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