By Kimberley Donoghue
PBN Web Editor
ATLANTA – Cox Communications discontinued selling its wireless phone service Wednesday, citing a lack of scale to compete.
Cox will continue to provide service for its wireless customers through March 30, 2012. Its television, high-speed Internet, residential phone and commercial services will not be affected, the company said.
Cox Wireless customers will receive a $150 credit on their bill for every line of wireless phone service disconnected. Customers can keep their wireless devices and early termination fees will be waived, Cox said. Wireless customers will continue to receive their Bundle Benefit for two years, it said.
“We understand the importance of wireless to the customer experience,” said Len Barlik, executive vice president of product development and management, in a news release Tuesday. “Cox is looking at several options to continuously increase the value of our bundle of services.”
Cox said its decision was based on a lack of 3G wireless scale necessary to compete in the marketplace, the acceleration of competitive 4G networks and an “inability to access iconic wireless devices.”
It had launched the service in less than 50 percent of its footprint, in: Rhode Island; Hampton Roads, Roanoke and Northern Virginia; Orange County, San Diego and Santa Barbara, Calif.; Omaha, Nebraska; Oklahoma City and Tulsa, Okla.; and communities in Connecticut and Cleveland.