Cox/Inc. pitch contest serves up food winner

PROVIDENCE – The winner of the fourth Get Started Rhode Island pitch competition put on by Cox Business and Inc. Magazine believes that information technology can empower food-service enterprises, from restaurants to universities, to prepare fresher, sustainable food for their customers.

WhatsGood took home the top prize in the event, a cash, telecom and marketing services, and coaching package worth $40,000. It took place Sept. 22 at the Providence Biltmore.

The idea for WhatsGood, an online local food marketplace, sprang from co-founder and CEO Matt Tortora’s experience as a chef. He wanted to source as many of the ingredients for his restaurant as he could locally and sustainably without the process being time consuming. •

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