Cross Insurance teams with NESN

Cross Insurance, a subsidiary of Cross Financial Corp., has formed a partnership with NESN, to launch a new interactive sports news show NESN Live. More

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financial services

Cross Insurance teams with NESN

Posted 7/1/14

BANGOR, Maine – Cross Insurance, a subsidiary of Cross Financial Corp., has formed a partnership with NESN, to launch a new interactive sports news show NESN Live, the insurance company announced.

Airing weeknights at 5:30 p.m. beginning June 23, the show will feature updates from NESN reporters and game day analysts from venues including Fenway Park, TD Garden and Gillette Stadium. The interactive elements of the show will include viewer calls, fan-generated videos and text and tweet-to-screen features. The show’s primary hosts will be Elle Duncan and Sarah Davis.

“We are proud to team up with NESN for NESN Live, a new outlet for New England sports fans to receive comprehensive coverage about the teams they love and admire,” Cross Insurance Executive Vice President Brent Cross said in a press release.

Cross Insurance is the official insurance broker for the New England Patriots, New England Revolution, Gillette Stadium, Boston Red Sox, Boston Bruins, New Hampshire Fisher Cats, Providence Bruins and Portland Sea Dogs.

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