PROVIDENCE – DiJiPOP, an on-demand shopper marketing technology platform, launched the mobile version of its Pop technology on Dec. 13.
With the new extension, retailers can run automated paid and nonpaid marketing campaigns of their mobile-commerce sites.
“As consumers become increasingly dependent on their smart phones to shop, compare prices and research products, brands and retailers are delivering more sophisticated and feature-rich mobile experiences,” said Ji Kim, founder and CEO of DiJiPOP.
“As a result of this trend, we added the mobile commerce capability extension to our existing platform so shoppers can be targeted on-the-go,” he added.
Brands can pay to insert chosen products or marketing into relevant pages on retailers’ mobile websites, the company said in a news release.
Shoppers will order $2.2 billion in goods through their smart phones in 2010, a $1 billion increase from 2009 and five times the amount in 2008, DiJiPOP said, citing statistics from ABI Research Inc.
For more information see PBN’s Five Questions With: Ji Kim.
