DiJiPop closes $1 million in funding, to relocate to 3 Davol Square

PROVIDENCE – DiJiPOP, an on-demand shopper marketing technology platform, closed $1 million in its latest investment round.

The company, launched a year ago out of technology startup incubator Betaspring, said the new round brings its total funds raised to date to $2 million. The latest round was led by Bill Cesare and included Angel Street Capital, among others.

The funds will be used for sales and marketing expansion, technology development and the creation of a client services division, the news release said.

DiJiPOP’s technology automates the digital shopper marketing process. It allows both retailers and advertisers to manage, analyze and optimize campaigns in real time.

“DiJiPOP is entering its second year of existence and momentum couldn’t be stronger and more positive,” said Ji Kim, founder and CEO of DiJiPOP. “Advertising programs are a top 2011 priority for the majority of the Web’s top retailers and there’s strong interest in our technology-driven solution.”

Over the past year, DiJiPOP has created nine jobs – including executive team members, made technology and architecture enhancements, and increased its clientele roster.

DiJiPop will move to 3 Davol Square on Jan. 1, Kim told Providence Business News in a Five Questions interview that will be published online Wednesday.