Updated April 24 at 4:45pm

Do you have your Mackay MBA? I’ve got mine

I read “Swim with the Sharks Without Being Eaten Alive” by Harvey Mackay in 1992. It was a life-changing, and career-changing, book for me, and millions of other readers (hopefully you). More

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Do you have your Mackay MBA? I’ve got mine

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I read “Swim with the Sharks Without Being Eaten Alive” by Harvey Mackay in 1992. It was a life-changing, and career-changing, book for me, and millions of other readers (hopefully you).

The No. 1 New York Times bestseller “Swim with the Sharks” contains a hundred short business lessons that are both impactful and actionable.

After its initial success, the book has become an iconic classic, rivaling any other printed business book in the past 100 years.

Fast forward to 2011. I just finished reading Mackay’s new book, “The Mackay MBA of Selling in The Real World,” and it is with trepidation I tell you that it’s better than “Swim With The Sharks.”

If you’re reading this article, it’s probably because you already know me as a world-class expert in selling who has written and published 11 books in the past 20 years. I make it my business not to read new books because I don’t want to be influenced by, much less accused of copying, someone else’s idea or style. I have my own style. I have my own voice.

But I could not pass up the opportunity to devour the intelligence, the insight, and the strategies that Harvey Mackay has gained over the past five decades in one of the most successful writing and speaking careers.

Harvey Mackay has made a career out of networking, befriending, giving value, and selling. He sells his business and his product. More important, he sells himself. Actually, people buy Harvey Mackay. I do.

In “The Mackay MBA,” he’s taken all those characteristics and broken them down into lessons that you can use immediately in your sales life, your business life and your personal life.

One look at the sections of the book – “You,” “Imagine,” “Stick With It,” “Setbacks,” “The Championship Stride,” “Connect” and “Excel” – will give you an idea of the depth of information that will create new patterns of thinking and provide new actions you can take to become a better salesperson and a better person.

Here are a few chapter titles so you can get an idea of the diversity and completeness of content, so when you read “MBA” in the title you will know how complete the book is:

• “Loyalty In The Little Things Is Huge.”

• “Rain Can Make Your Parade.”

• “Enthusiasm: Only You Can Ignite It.”

26-31, 110711 ADVICE, advice, gitomer, marketing, sales moves, marketing, , 26-31, issue110711export.pbn
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