Engaging customers online

Digital-content marketing is more than just selling a product or service.

TWB Creative combines content marketing with Web writing and design, all of them equal passions of founder Travis Webster-Booth, who started his Providence-based company in October 2014.

The company focuses on small businesses, helping them present themselves online in entertaining or informative ways. His initial work has included preparing website content, newsletter information and an email marketing campaign.

What Webster-Booth enjoys most about his work is its breadth. He combines a background in advertising, ghostwriting, journalism and digital marketing. Marketing can be more than selling, he said. It’s sharing information that can help people, and help solve problems as well.

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“You need to have content that is valuable or entertaining,” he said. •

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