health care

Exchange’s new direction becomes clearer

MICHAEL PERRY shared the findings of the second phase of market research at a May 17 meeting of exchange community stakeholders.
Posted 5/24/13

PROVIDENCE – The new names and tag lines for the R.I. Health Benefits Exchange that tested the best with consumers were “RI Health Source and Health Source RI” and “We’ve got you covered” and “Your health. Your way,” according to Michael Perry, who conducted market research on behalf of the exchange in March and April.

Perry shared the findings of the second phase of market research at a May 17 meeting of exchange community stakeholders. The research included eight focus groups – four with consumers, three with small businesses and one with physicians – and a statewide telephone survey of 1,209 adults who are Rhode Island residents.

While the survey revealed that many Rhode Islanders had not heard about the exchange, once they learned more about it, interest spiked in using it. The research found that small employers (85 percent), those who are self-employed (78 percent), those who are currently uninsured (76 percent), those with children in household (70 percent) and those who are between 18 and 64 years old (69 percent) were very or somewhat likely to use the exchange.

The research also found that there were no significant barriers that will keep most Rhode Islanders from using the exchange if they needed insurance. Among the concerns voiced by respondents were worries that premiums will go up (11 percent), that they didn’t believe government will do a good job running it (9 percent) and that they were not comfortable choosing insurance online (8 percent).

A key factor cited by consumers was the ability to talk with someone on the phone to be able to get “live help” (77 percent) and being able to communicate with that same person if you need help more than once (68 percent). “It’s about relationships,” Perry said.

The key words that resonated to respondents were “affordable,” “confidence,” “stress-free” and “security,” according to Perry. In terms of security, consumers were not referring to online security, but rather, Perry said, “a sense that I will find a health plan that I can afford and one that is right for me.”

Perry, who has also conducted market research for exchange efforts in Washington State, Vermont and the District of Columbia, said that the primary decision-makers around health care were women, not men, particularly when families were involved. Men, he continued, tended to offer advice when it involved “finances.” The hardest demographic market to attract to use the exchange, he added, will probably be single young men younger than 30.

PBN Hosted

Join PBN for the best networking event and party of the winter - January 15, 2015 - the Book of Lists Party at the Providence Public Library. Reserve your spot by December 31st and get a holiday gift from PBN!
  • Best Places to Work
    Enrollment is now open for the 7th annual Best Places to Work program. Winners w ...
  • Manufacturing Awards
    Applications are now being accepted for the 2nd Annual Manufacturing Awards. Dea ...
Purchase Data
Book of Lists
Book of Lists cover
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.
Data icons
Data can be purchased as single lists, in either Excel or PDF format; the entire database of the published book, in Excel format; or a printed copy of the Book of Lists.
  • Purchase an e-File of a single list
  • Purchase an e-File of the entire Book of Lists database
  • Purchase a printed copy of the Book of Lists
    Latest News