By Kimberley Donoghue PBN Web Editor Twitter: @ kdonog
NEW YORK – Chris Paradysz, CEO and founder of digital marketing PM Digital, says the 55 and older crowd is responsive to email.
Social media is important, he said in a news release on Nov. 18, but email “is back and growing,” especially with the 55+ crowd – it has 2011 targeting and lifecycle-triggering capabilities along with "circa-2002 simplicity."
Paradysz highlighted seven shopping trends, asserting that tablets will replace print with "more allure and connection," and that e-commerce is increasingly directed to mobile devices.
Other trends included:
Luxury spending is on a steep rise despite the down economies in the U.S. and Europe.
Brands better integrate their channels – ask NetBook, Netflix.
Nonprofits need to brand and earn their donations online.
Estate and Corporate Income Taxes are changing next year, and business owners and executives should know the details. The PBN Summit on November 6th will provide those details and more - including how much Obamacare's Employer Mandate could cost.
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.