technology

Expert: Older Americans responsive to email

Posted 11/23/11

NEW YORK – Chris Paradysz, CEO and founder of digital marketing PM Digital, says the 55 and older crowd is responsive to email.

Social media is important, he said in a news release on Nov. 18, but email “is back and growing,” especially with the 55+ crowd – it has 2011 targeting and lifecycle-triggering capabilities along with "circa-2002 simplicity."

Paradysz highlighted seven shopping trends, asserting that tablets will replace print with "more allure and connection," and that e-commerce is increasingly directed to mobile devices.

Other trends included:

  • Luxury spending is on a steep rise despite the down economies in the U.S. and Europe.

  • Brands better integrate their channels – ask NetBook, Netflix.

  • Nonprofits need to brand and earn their donations online.

  • Catalogs matter and so does direct mail.

    • No comments on this story | Add your comment
    Please log in or register to add your comment
    Calendar
    PBN Hosted
    Events

    Celebrate RI's many exceptional women at PBN's Business Women Awards luncheon May 30th at the Providence Marriott. Reserve your seat today!
    Advertisement
    National
    Local
    Latest News