Find your identity

Has your company developed a brand image?

Yes – 100%

No – 0%

Did you use a third-party consultant to establish your brand identity?

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Yes – 66.7%

No – 33.3%

Has your company shifted its brand identity recently?

Yes – 16.7%

No – 77.8%

No, but we are considering it – 5.6%

Do you use the company branding in your internal communications as well as in outside marketing?

Yes – 82.4%

No – 11.8%

Only for departments that work directly with consumers – 5.9%

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