Has your company developed a brand image?
Yes – 100%
No – 0%
Did you use a third-party consultant to establish your brand identity?
Yes – 66.7%
No – 33.3%
Has your company shifted its brand identity recently?
Yes – 16.7%
No – 77.8%
No, but we are considering it – 5.6%
Do you use the company branding in your internal communications as well as in outside marketing?
Yes – 82.4%
No – 11.8%
Only for departments that work directly with consumers – 5.9%