Updated January 25 at 4:55pm

Firm a linchpin for client success

By Rhonda Miller
PBN Staff Writer

A company built by three Rhode Island natives is bound to be committed to growing in the Ocean State, although that growth comes from clients all over the U.S. More

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Firm a linchpin for client success

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A company built by three Rhode Island natives is bound to be committed to growing in the Ocean State, although that growth comes from clients all over the U.S.

“We’re based in Rhode Island, but we have clients in Massachusetts, New York, Michigan and California,” said Aaron Ware of Coventry, one of Linchpin’s three owners.

“The Web is so big, we like to say we work everywhere,” said Ware. “We don’t have a sales team. Our clients are mostly by word of mouth.”

Some of Linchpin’s projects do start out locally, often with the Providence startup-accelerator Betaspring.

“We started working with Autobike on their website and arranging photography for them,” said Michael J. Chevalier of Providence, one of the Linchpin partners.

Autobike, an automatic-shifting bicycle founded on the goal “evolve the bike,” was created by two men from Detroit. The bikes are now selling across the country.

“They went back to Detroit and we still work with them,” said Chevalier. “We’ve worked with some other startups on brand development, marketing strategies and e-commerce. It’s fun to work with companies like that. They’re enthusiastic about their projects and we can see them grow.”

Linchpin has done work for Smithfield-based FGX International, one of the world’s leading designers and marketers of many brands of sunglasses, including Foster Grant.

Linchpin also works with East Greenwich-based Civil, a skate, shoe and clothing shop that’s expanded to a second store in Providence.

Focusing on its range of talent, skills and creative ideas, Linchpin does collaborate with other creative professionals to complete the range of needed skills for client needs.

The name Linchpin symbolizes a network of services and clients, held together by a strong and simple device.

“A linchpin is a very simple piece of metal that holds together a complex machine, like an axle in a car,” said Ware. “We offer our clients a lot of services, like website creation, branding, application development, e-commerce, social media campaigns, iPhone apps,” said Ware.

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