Five Questions With: Tara Sheridan

Tara Sheridan is director of sales for New England for Windstream.
Tara Sheridan is director of sales for New England for Windstream.

Tara Sheridan, director of sales for New England for Windstream, talks about the company with Providence Business News. The Little Rock, Ark.-based telecommunications company recently made news after reports that it would raise rates on some deals for some of its small- and medium-sized business customers.

PBN: Tell me about Windstream. Do you just serve the business market?

SHERIDAN: Windstream, which operates a robust fiber network that spans approximately 125,000 miles across the country, provides enterprise-class data, voice, network and cloud solutions to businesses in Rhode Island. We do not have residential customers here, though we do in other states.

PBN: How many offices in Rhode Island and Southeastern Massachusetts do you have and where are they? How many employees do you have here?

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SHERIDAN: Windstream has a sales office in Providence, and we and our predecessor company have been serving customers in Rhode Island and Massachusetts since 1999. I actually live in Newport, and I’ve been in the telecommunications industry for more than 15 years. We have about 10 employees in Rhode Island.

PBN: Can you explain why the company notified a percentage of its SMB customers with sub-$1,500 accounts that it is raising rates? How much are rates increasing?

SHERIDAN: A small percentage of our business accounts are located in areas where Windstream incurs additional costs to lease the network infrastructure needed to serve them. In some of those locations, a rate increase was necessary to provide the level of services that customers expect. The amount of the increase varied based on each customer’s location and their current services.

PBN: Did the increase affect businesses in RI?

SHERIDAN: Fewer than 10 businesses were affected in Rhode Island.

PBN: What sets Windstream apart in such a competitive sector?

SHERIDAN: Windstream is the telecommunications provider of choice for middle-market business customers looking for a customized solution with a strong network infrastructure. We are investing in the growth and reliability of our network, focusing on the services that are specific to the middle-market customer’s unique needs.

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