Four more words that will shape 2014 for me

Last year I posted four words on my bathroom mirror: FINISH, WRITE, SHAPE and YES.
Based on last year’s success, this year I decided to create two four-word categories. One for achievement and one for improvement. Not “goals” in the sense that you may be thinking about – rather intentions that I consciously and subconsciously work on every day, and build success all year long.
By posting the words on my bathroom mirror, I consciously see them each day, and subconsciously think about them and act on them regularly. Because they’re right in front of me every morning and every evening, they are inescapable mental confrontations. Oh, and the process works.
After I explain each achievement and improvement word I have selected for this year, I’ll provide a lesson that you can incorporate into your life as you select your word or words. The lesson is the motive behind the word so you can use the same principle as you generate your words.
This month, I wrote about my four words on achievement. They were: ADVISER, DIGITAL, POWER and TIME.
This week it’s four words about improvement. Improvement means GET BETTER at what you’re already doing. If you’re looking to start something new, and make it happen, that’s achievement. For example, when you want to achieve your sales plan, you must improve your sales skills, presentation skills or your networking skills.
On the improvement side of life, my four words are:
INSTAGRAM – BLOG – SHAPE – BEST.
• INSTAGRAM. It’s the new Facebook. Thousands of teenagers are abandoning Facebook every hour and refocusing their social efforts on Instagram. Interestingly, Microsoft Word, the word-processing program I use to write with, thinks Instagram is a misspelled word. That’s a pretty good indicator of where Microsoft is in the social media world: nowhere. You have to figure there’s got to be a pretty good reason Facebook paid a reported $1 billion for Instagram. For you as a salesperson and/or a businessperson, there’s got to be a pretty good reason as well. • BLOG. I intend to make my blog much more personal this year. On salesblog.com (pretty good URL, eh?) I’ll be posting on-the-road insights from my travels, kitchen thinking, morning thinking, ideas I captured from reading, and the most important ideas I’m capturing from and for my daughters and granddaughters.
• SHAPE. Last year, I failed to lose the weight I promised myself I would. This year I have a personal trainer and a new eating habit set in motion. My mantra will be better health leads to increased wealth.
• BEST. One thing that the BEST people I know have in common – they’re all seeking to become better. My best skills on the business side of my life are: selling, speaking, writing, humor, friendliness and creativity. The reason I’m excellent at those skills is that I seek to become better at them every day. My driver is very simple, I just ask myself this one question: Am I doing the best I can right now? •


Jeffrey Gitomer is president of Charlotte-based Buy Gitomer. He can be reached at (704) 333-1112 or email to salesman@gitomer.com.

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