Fundraising becomes chosen path

By Patrick Anderson
PBN Staff Writer

Nonprofit fundraising, known as development in the trade, has emerged as a distinct profession only in the past few decades. But even in that relatively short period, career fundraisers have brought standards, ethical codes, best practices, certifications and wide-ranging professional-development programs to the profession. Now, aided by groups like the Association of Fundraising Professionals, a growing number of people are seeking a career in fundraising instead of happening into it. More

To continue reading this article, please do one of the following.



professional development

Fundraising becomes chosen path

COURTESY BUTLER
PATH TO SUCCESS: Michele Berard, executive director of the Butler Hospital Foundation and president of the Rhode Island chapter of the Association of Fundraising Professionals, said “hope is not a strategy.”

By Patrick Anderson
PBN Staff Writer

Posted 4/14/14

Nonprofit fundraising, known as development in the trade, has emerged as a distinct profession only in the past few decades. But even in that relatively short period, career fundraisers have brought standards, ethical codes, best practices, certifications and wide-ranging professional-development programs to the profession. Now, aided by groups like the Association of Fundraising Professionals, a growing number of people are seeking a career in fundraising instead of happening into it.

Michele Berard, executive director of the Butler Hospital Foundation, is president of the association’s Rhode Island chapter, which recently held its annual “Fundraising Day” conference in Warwick.

Berard says development has become a lot more sophisticated and methodical than it once was.

PBN: What makes a good fundraiser in 2014?

BERARD: Well, perseverance is No. 1, but also someone who can elicit trust from the volunteers – volunteers being board members or committee members – and possesses a body of knowledge. There is a valuable amount of wisdom and expertise out there that supports professional fundraising these days.

PBN: When you say knowledge, do you mean expertise in fundraising itself or the particular industry and subject area their organization works in?

BERARD: There’s a little bit of industry expertise, such as knowing health care or social services, that helps you. But the body of knowledge is more about the basic tenants of philanthropy. Philanthropy is a bona-fide revenue stream for nonprofit organizations and it can be leveraged and planned for. That is one of the biggest misnomers that people don’t fully appreciate.

PBN: That it’s not something you just wish for and hope it somehow happens?

BERARD: Exactly. I often put my hands together like I am praying and say, “this is not a strategy.” Hope is not a strategy. There are strategies one can implement in their philanthropy program, and that is all based on best practice and all based on knowledge acquired through the classroom or through experiential learning. Here in Rhode Island the largest employer is the nonprofit sector, with some large universities and hospitals. So if all those nonprofits are truly exploiting and taking advantage of the revenue stream, we may be in a different situation. They can be an economic driver. But public speaking and asking for money are the top two fears people have.

Next Page
Calendar
PBN Hosted
Events

Join PBN and two panels of successful female executives, business owners and entrepreneurs as we delve into what women should do to advance their careers, and become leaders in the corporate world and their own enterprises.
  • Book of Lists Party
    Save the date - January 15, 2015 for PBN's Book of Lists Party at the Providence ...
  • Best Places to Work
    Enrollment is now open for the 7th annual Best Places to Work program. Winners w ...
Advertisement
Purchase Data
Book of Lists
Lists
Book of Lists cover
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.
Data icons
Data can be purchased as single lists, in either Excel or PDF format; the entire database of the published book, in Excel format; or a printed copy of the Book of Lists.
  • Purchase an e-File of a single list
  •  
  • Purchase an e-File of the entire Book of Lists database
  •  
  • Purchase a printed copy of the Book of Lists
  •  
    National
    Local
    Latest News
    Advertisement