TECHNOLOGY

GTECH signs deal with Ceasars Entertainment

PBN FILE PHOTO
GTECH CORP. has signed an exclusive multi-year license and representation agreement with Caesars Entertainment Operating Company Inc. for Caesars and Harrah's brand games.
Posted 12/20/12

PROVIDENCE – GTECH Corp., the gaming subsidiary of Rome’s Lottomatica Group SpA has signed an exclusive, multi-year license and representation agreement with Caesars Entertainment Corp. subsidiary Caesars Entertainment Operating Company Inc., GTECH announced Thursday.

In 2008, GTECH executed a four-year agreement to exclusively offer the World Series of Poker, Caesars and Harrah’s brands to the lottery industry for use with certain lottery games. Today, GTECH announced the finalization of a new four-year agreement that grants it continuing exclusive rights to offer the Caesars and Harrah’s brands to the lottery industry.

The deal includes exclusive rights to certain lottery games under the original agreement and adds the Flamingo, Paris Las Vegas, Rio and Horseshoe brands to the rights licensed.

According to a news release, the rights of the World Series of Poker brand have also been extended under a separate agreement.

“GTECH is excited to be associated with the world’s most diversified gaming company. The brands that we’ve chosen to license are synonymous with world-class gaming and, as a result, they resonate extremely well in the lottery industry,” said Alan Eland, senior vice president and chief operating officer at GTECH North America and president of GTECH Printing Corp.

“Having access to this many casino properties around the world is a great advantage to our customers, and we look forward to developing exciting promotional programs to support instant-ticket sales,” added Eland.

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