Although LinkedIn is the world’s largest social media network for businesspeople and professionals, most small business owners still don’t have it on their marketing radar. But that’s changing as LinkedIn itself ads more features aimed at helping businesses market to its 160 million registered users, and more small businesses start taking advantage of this powerful platform for generating leads and making business connections.
Your first step is to create a free LinkedIn “Company Page.” It’s similar to a Facebook business page but easier to set up, better looking and with more ways to feature your products and services. And LinkedIn recently introduced an improved look for company pages that offers new ways to tell your business story, share news or updates and drive word of mouth.
Posting updates to your LinkedIn company page gives you a powerful way to generate leads by including links back to your own website. The LinkedIn company page lets you post large images, create your own calls to action and include testimonials or recommendations from your connections. This is all free if you’re willing to spend a little time to learn how it works and get your company page operational.
Overview: This is your big chance to make a powerful first impression. The overview section, or “tab,” is the place to start spreading your message and open a conversation about your business. You can include a high-level description of your business along with company announcements, product releases or news from your industry. It’s also a great place to feature employees and other people who are connected to your business.
Products and Services: This is the place to showcase what you offer. Setting up a Products & Services section requires just a few steps and can be done in a few minutes. Click “Add a product or service” under the Products & Services tab and fill in the information about category, product or service name and description. Be sure to include your business photos and videos to bring the section to life.
Company Updates: LinkedIn suggests using this section to share articles, ask questions or post special offers. It also offers the ability to target your updates and offers to specific groups of your connections or followers, as well as to “all followers.”