Global reach, local connections Santander strategy

By Rhonda J. Miller
PBN Staff Writer

As Santander Bank’s new commercial markets director for New England, Ken Martin is at the epicenter of intense competition in the financial marketplace. He oversees commercial-business relationships among companies in New England with revenue of up to $500 million. Martin heads commercial teams with a combined 110 banking professionals, about 30 of whom are based in Rhode Island. More

To continue reading this article, please do one of the following.



FINANCIAL SERVICES

Global reach, local connections Santander strategy

PBN PHOTO/TRACY JENKINS
LOOKING TO MAKE CREATIVITY PAY: Ken Martin, Santander Bank's commercial markets director for New England, is planning to leverage the Madrid-based bank's global reach to present new ideas to commercial customers.

By Rhonda J. Miller
PBN Staff Writer

Posted 3/3/14

As Santander Bank’s new commercial markets director for New England, Ken Martin is at the epicenter of intense competition in the financial marketplace. He oversees commercial-business relationships among companies in New England with revenue of up to $500 million. Martin heads commercial teams with a combined 110 banking professionals, about 30 of whom are based in Rhode Island.

Santander lured Martin away from a six-year stint at Providence-based RBS Citizens, where he was director of commercial-enterprise banking.

The Pawtucket native’s move to Santander was announced by the bank on Feb. 6

Martin’s 32-year career in banking, continuously based in Rhode Island with expanded geographic responsibilities in former positions with Citizens, Bank of America and Fleet Bank, gives Spain-based Santander a well-known regional leader. Martin will be based in Boston, but will also work with the team at Santander’s Providence offices.

PBN: What’s your strategy to attract new commercial customers and expand relationships with existing customers in your new position with Santander?

MARTIN: The major focus is on ideas. In today’s competitive marketplace, I think the bankers and the banks that deliver creative ideas for clients at all size levels are the ones who will win. Strategically, how we position that with our team is by focusing on a three-point strategy – hustle, knowledge and caring. I think that combination, and executing on it and leveraging the capabilities we have, will be the separator for us.

PBN: How do you work with your first point – hustle?

MARTIN: Specifically, it’s about a sense of urgency, understanding that speed in the marketplace is really important today. It’s really critical to make sure we do the things we say we’re going to do – so if we tell a client we’re going to get back to you tomorrow, we do it.

Next Page
Calendar
PBN Hosted
Events

See the List of 2014 Winners. And save the date - September 10th - for the 3rd Annual Fastest Growing & Innovative Companies program at Rosecliff Mansion in Newport.
  • Healthiest Employers
    Thank you to all who attended the 3rd Annual Healthiest Employers Luncheon today ...
Advertisement
Purchase Data
Book of Lists
Lists
Book of Lists cover
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.
Data icons
Data can be purchased as single lists, in either Excel or PDF format; the entire database of the published book, in Excel format; or a printed copy of the Book of Lists.
  • Purchase an e-File of a single list
  •  
  • Purchase an e-File of the entire Book of Lists database
  •  
  • Purchase a printed copy of the Book of Lists
  •  
    National
    Local
    Latest News
    Advertisement