By Kimberley Donoghue
PBN Web Editor
Twitter: @ kdonog

CRANSTON – GoGo Cast Inc., digital signage and branded content provider, announced the launch of its hyperlocal-advertising product for smartphones.

Its GoGoMobile is both “location-aware and time-sensitive,” allowing consumers to set alerts on their favorite products so they are notified when deals become available in their area.

“We are thrilled to be the first digital signage provider to offer our advertisers the ability to provide real-time, hyper-local messaging and dynamic content through the integration of our new mobile service with our extensive in-store networks,” said David Paolo, president and CEO of GoGo Cast. “GoGo Cast is quickly becoming the solution of choice for retail chains and brands to reach ‘on-the-go’ qualified buyers.”

GoGMobile’s vendor portal allows user to create, distribute and manage the “Deals on the Go” campaigns as well as a HTML5 website, formatted for smartphones and using geo-fencing for deal location.