Hannoush Jewelers launches Alex and Ani

PROVIDENCE – Hannoush Jewelers will feature products from Alex and Ani Inc. in all of the company’s 57 locations across 13 states, Camile Hannoush announced Friday.

“This partnership between Hannoush Jewelers, one of the largest family-owned jewelry companies in America, and Alex and Ani is as natural as it is exciting,” Giovanni Feroce, CEO of Alex and Ani, said in prepared remarks, adding that both companies arose from small family businesses.

“There’s no telling just how far our new partnership can take us,” said Feroce. “From a business perspective, there are no limits in view.”

Feroce added that the partnership between Hannoush and Alex and Ani would likely produce more revenue in 2012 for the popular Providence-based jewelry maker than the company took in overall in previous years.

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“There’s a sense of shared mission between us,” Carolyn Rafaelian, owner and president of Alex and Ani, said about the partnership. “Our respective families’ values and commitments to hard work and corporate integrity drew us together.”

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