Hasbro, Schneider Electric among 100 most reputable companies in U.S.

THE REPUTATION INSTITUTE considered seven reputation drivers for its ranking of the 100 most reputable companies. Hasbro ranked 23rd on the list, while Schneider Electric was 60th. / COURTESY REPUTATION INSTITUTE
THE REPUTATION INSTITUTE considered seven reputation drivers for its ranking of the 100 most reputable companies. Hasbro ranked 23rd on the list, while Schneider Electric was 60th. / COURTESY REPUTATION INSTITUTE

PAWTUCKET – Hasbro Inc. ranked 23rd on a list of the 100 most reputable companies in the United States, according to the Reputation Institute.
“We are incredibly proud of all of our corporate rankings and awards, and are especially honored to rank so highly in our first year on the US RepTrak 100 list, as it is a reflection of the public’s perception of our company and how we conduct our business,” John Frascotti, president of Hasbro Brands, said in a statement. “Consumers are at the heart of everything that we do and we know that our efforts to build a safe and sustainable world for future generations is part of how we earn our consumer’s trust and respect each and every day as we fulfill our mission of ‘Creating the World’s Best Play Experiences.’ ”
Schneider Electric also made the 2015 US RepTrak list, ranking 60th.
The top spot went to Amazon for the second year in a row on the annual list rating corporate reputations. Kellogg’s jumped to second place from 10th last year, and third place went to the Lego Group. Fruit of the Loom placed fourth, while Campbell Soup Co. was fifth.
More than 50,000 interviews with the general public were conducted in the first quarter for the study. Rankings are based on each company’s “pulse” – the emotional connection consumers have to a brand. Results are then broken down into seven reputation dimensions – innovation, leadership, citizenship, governance, performance, products/services and workplace, the Reputation Institute said.

“The top U.S. companies proactively manage their reputations by investing as much in corporate dimensions like governance, citizenship and workplace as they do in their products and services,” Brad Hecht, Chief Research Officer at Reputation Institute, said in a statement.

“Companies with strong reputations are 15 times more likely to attract better talent and they reap significant financial benefits, too. The most reputable companies see a stock performance that is two times better than the overall market and they benefit from a 6.5 percent increase in recommendations every time they improve their RepTrak score by 5 points.”

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