Hasbro named to Civic 50 list

HASBRO INC. was named the No. 1 community-minded company in the consumer discretionary industry in the Civic 50 report released Tuesday.
HASBRO INC. was named the No. 1 community-minded company in the consumer discretionary industry in the Civic 50 report released Tuesday.

PAWTUCKET – Children’s toy company Hasbro Inc. was named the No. 1 community-minded company in the consumer discretionary industry in the Civic 50 report released Tuesday by Points of Light.

Brian Goldner, Hasbro president and CEO, said community is at the center of the company’s mission.

“Community is one of our core values and is at the heart of our purpose to make the world a better place for children and their families. All of us at Hasbro are honored to be recognized once again as one of the most community-minded companies in America by the Civic 50,” Goldner said in a statement.

Since Civic 50 began measuring corporate philanthropy in 2012, Hasbro has been consistently recognized every year.

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Jennifer Lawson, executive director of the Corporate Institute at Points of Light, said since the creation of the Civic 50 initiative, there has been a trend amongst large corporations of increased philanthropy.

“Since 2012, we have seen a notable shift in the results from the survey in a direction that speaks to the commitment of American companies to connect values of community service and civic engagement to the culture and operating practices of their business,” she said.

Developed in partnership with researchers and industry thought leaders, the Civic 50 measures companies on the following criteria:

  • The quantity and impact of financial and human resources applied to civic improvement;
  • Whether internal and external resources are activated to maximize community impact;
  • How a company’s community engagement activities support its business interests;
  • How broadly community engagement is supported and institutionalized within a company’s policies, systems and incentives;
  • And how a company measures the social and business value of its community engagement programs.

According to Points of Light, any company with annual revenue of $1 billion or more is invited to participate in the Civic 50.

In 2015, Hasbro donated $14 million in philanthropic support, in addition to more than 700,000 toys and games, to aid more than 3 million children across the globe. Team Hasbro, a company-sponsored local volunteer initiative, maintains an 89 percent employee participation rate. This is more than double the national corporate volunteer rate, which averages 31 percent according to CECP: The CEO Force for Good.

Other companies with local connections in the Civic 50 include Raytheon Co. (parent of Raytheon IDS); UnitedHealth Group, named a health care sector leader and parent of UnitedHealthcare of New England; and Verizon.

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