Hasbro partners with Callaway on Potato Head app

Posted 1/9/13

PAWTUCKET – Hasbro Inc. has partnered with Callaway Digital Arts to introduce Mr. Potato Head Create & Play, an interactive application for children.

The newly launched touch-based application can be used on the iPad, iPhone and iPod touch and is the first official Mr. Potato Head application. The mobile game features 3D characters, customized selections and user-controlled animations.

According to a release from the Analyst Blog, Callaway has “some of the world’s leading apps” including The Monster at the End of This Book and Another Monster at the End of This Book.

The Callaway deal is the latest in Hasbro’s move towards gaming products. In 2012, Hasbro teamed up with Zynga Inc. to launch a line of gaming products in the U.S., U.K., Australia and Canada.

PBN Hosted

Two Great Programs...One Great Event. PBN's Annual Celebration of Growth and Innovation is now underway. 2014 applications are now available. Deadline August 1st.
  • Healthiest Employers
    Celebrate with the Healthiest Employers in RI on August 14th at the Providence M ...
  • 40 Under Forty
    Thank you to our sponsors and to all those who attended the 10th Anniversary of ...
Purchase Data
Book of Lists
Book of Lists cover
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.
Data icons
Data can be purchased as single lists, in either Excel or PDF format; the entire database of the published book, in Excel format; or a printed copy of the Book of Lists.
  • Purchase an e-File of a single list
  • Purchase an e-File of the entire Book of Lists database
  • Purchase a printed copy of the Book of Lists
    Latest News