Hasbro partners with Callaway on Potato Head app

By Emily Greenhalgh
PBN Web Editor
Twitter: @EGreenhalgh

PAWTUCKET – Hasbro Inc. has partnered with Callaway Digital Arts to introduce Mr. Potato Head Create & Play, an interactive application for children.

The newly launched touch-based application can be used on the iPad, iPhone and iPod touch and is the first official Mr. Potato Head application. The mobile game features 3D characters, customized selections and user-controlled animations.

According to a release from the Zacks.com Analyst Blog, Callaway has “some of the world’s leading apps” including The Monster at the End of This Book and Another Monster at the End of This Book.

The Callaway deal is the latest in Hasbro’s move towards gaming products. In 2012, Hasbro teamed up with Zynga Inc. to launch a line of gaming products in the U.S., U.K., Australia and Canada.