Hasbro partners with DreamWorks Animation

Hasbro will produce toys for two upcoming DreamWorks Animation movies, the companies announced Wednesday. More

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Hasbro partners with DreamWorks Animation

HASBRO WILL PRODUCE toys for two DreamWorks Animation movies due out in 2015 and 2016.
Posted 8/1/13

PAWTUCKET – Hasbro will produce toys for two upcoming DreamWorks Animation movies, the companies announced Wednesday.

The toy company will release product lines inspired by “B.O.O: Bureau of Otherwordly Operations,” due out in 2015, and “Trolls,” set for theaters in 2016.

“‘B.O.O.’ and ‘Trolls’ are incredible properties, and we are thrilled to be collaborating with DreamWorks at the very early stages of these great franchises,” said Samantha Lomow, senior vice president of global brand strategy and marketing at Hasbro, in a statement. “Both properties offer rich and expansive play patterns, and we cannot wait to get started.”

“B.O.O.” is about a team of ghosts, voiced by Seth Rogen and Melissa McCarthy, who police the universe for evil. “Trolls” is inspired by the popular toy franchise.

Hasbro also has a contract with Disney to produce toys for the Marvel and Star Wars franchises, a deal the companies extended last month to 2020.

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