IGT wins video production awards at Telly Awards

PROVIDENCE – International Game Technology PLC took home 13 awards at the 36th annual Telly Awards, including three of the competition’s top honors, the Silver Telly.
The awards honor excellence in video production in television commercials, videos, films, Web commercials and more.

IGT was honored for several video projects promoting the company’s casino products including James Cameron’s Avatar Treasures of Pandora, the CrystalCore cabinet and the S3000 cabinet, all of which received the Silver Telly Award in respective categories of business-to-business, directing and use of branding.

IGT’s winning video projects were evaluated for creative merit. They were scored by the Silver Telly Council, a group comprised of advertising and production professionals who have won a Silver Telly previously. Entries into the competition’s “People’s Telly Awards” category were posted on a custom voting page for public viewing.

“Winning 13 Telly Awards is a true testament to IGT’s commitment to excellence in every step of the go-to-market strategy for our products,” Victor Duarte, IGT chief global product officer, said in a statement. “In today’s digital world, it’s more important than ever that we tell our story in compelling ways and unique video assets play an instrumental role in that strategy.”

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IGT also received bronze awards in the People’s Choice category for commercial or marketing piece for S3000 and CrystalCore.

And, the following videos were named bronze Telly winners:

  • James Cameron’s Avatar Treasures of Pandora Product Video, in the promotional branding category
  • CrystalCore, business-to-business category.
  • CrystalCore, business-to-business campaign.
  • CrystalCore, promotional/branding campaign.
  • PowerBucks product video, business-to-business category.
  • PowerBucks product video, business-to-consumer category.
  • The World’s Largest Slots Jackpot Promo Video, editing category.
  • The World’s Largest Slots Jackpot Promo Video, promotional branding category.

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