opinion

In the face of the recession, is your company going to increase or decrease its marketing efforts?

Increase marketing expenditures 37% | 43 votes
No change in marketing expenditures 21% | 25 votes
Decrease marketing expenditures 27% | 32 votes
Not sure yet what we will do 15% | 17 votes

By PBN Staff
Posted 3/2/09

Many marketing gurus believe that economic downturns present opportunities for companies to differentiate themselves from their competition.

One of the most obvious ways to do so is to increase marketing while other companies cut back in order to conserve cash.

The question is, which kind of enterprise are you? Are you going to increase your marketing efforts during the recession?

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