Updated July 3 at 9:03pm

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opinion

In the face of the recession, is your company going to increase or decrease its marketing efforts?

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Many marketing gurus believe that economic downturns present opportunities for companies to differentiate themselves from their competition.

One of the most obvious ways to do so is to increase marketing while other companies cut back in order to conserve cash.

The question is, which kind of enterprise are you? Are you going to increase your marketing efforts during the recession?

marketing, recession, differentiate from the competition, economic downturns

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