DARTMOUTH – 2011 brought about a sharp decline in blogging by Inc. 500 companies – a list of the fastest-growing private U.S. companies by Inc. Magazine.
Research conducted by the University of Massachusetts Dartmouth Center for Marketing revealed that the rate of blogging by the Inc. 500 dropped to 37 percent in 2011 from 50 percent in 2010; 45 percent in 2009; and 39 percent in 2008.
Those most likely to blog were in the advertising/marketing industry, while those in the government service and construction industry were unlikely to.
Most companies, however, used Facebook and LinkedIn, at 74 percent and 73 percent adoption rates, respectively.
Ninety-nine percent of the executives that responded reported that social media tools were important for brand awareness and company reputation; 88 percent found them useful for generating web traffic; 81 percent for lead generation; 73 percent cited those tools as important to customer support programs.