(Updated 12:54 p.m.)
PROVIDENCE – Johnson & Wales University is using Forge Worldwide to help create a brand campaign and advertising strategy to help the university stand out in an increasingly competitive market, according to Harry Chapin, CEO of the Boston-based advertising agency.
He said that the agency was tasked with creating a unifying message, voice, look and feel that could be tailored to support each of the university’s four campuses, in order to drive awareness and better communicate the value of a Johnson & Wales University education.
Forge created a new commercial, “Time Waits for No One,” which is now live on networks in the New England, North Miami, Denver and Charlotte, N.C., markets, where it has campuses.
It can be seen HERE.
“We are moving forward in a smart and aggressive way. We want the world to know about the breadth and depth of a Johnson & Wales University education. I have no doubt the campaign will positively impact JWU student recruitment and fundraising in the months and years ahead,” Doug Whiting, vice president for communications at Johnson & Wales University, said.
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